I’m on Your Team

I’m Chris Baines, Founder & CEO of InstaNIL

I started InstaNIL with a simple belief:
Name, Image, and Likeness should work for everyone — not just the biggest names or the loudest voices.

Early on, it was clear that fans wanted to support athletes and teams — but the tools available were clunky, fragmented, and hard to run in real-world environments like games, tournaments, bars, and events.

What people really wanted wasn’t another platform.

They wanted a simple way to be seen, recognized, and engaged — live, in the moment.

That insight led to what InstaNIL is today.

Why We Built Shout Outs

Shout outs have always been popular.
They’ve also always been a mess.

Too many systems relied on:

• social media feeds
• unmoderated content
• manual cleanup
• staff babysitting screens

So we rebuilt the experience from the ground up.

Shout Outs — powered by InstaNIL lets fans scan a QR code, preview their message, and see it appear on the big screen — while venues stay fully in control.

It’s simple.
It’s safe.
And it actually works in live environments.

What InstaNIL Stands For Today

InstaNIL is not just about monetization.

It’s about:

• visibility
• recognition
• fan connection
• real-time engagement

Shout Outs is the first expression of that vision — a product that works across sports, events, graduations, parks & rec, and retail.

Looking Ahead

Shout Outs is just the beginning.

InstaNIL is building an engagement engine that helps fans support athletes, teams, and events in meaningful ways — starting with attention and recognition, and expanding thoughtfully from there.

We believe the future of NIL and fan engagement isn’t louder or more complicated.

It’s simpler, fairer, and built for real life.

That’s what we’re building.

NIL For All.

– Chris Baines
Founder & CEO, InstaNIL.com